Name badges for shops, showrooms and store groups.

This is the single thing retail customers care most about, and the one most likely to go wrong.

We print in CMYK inks. Your brand guidelines are probably written in Pantone, and your screen shows RGB light. Those three do not map perfectly onto each other, and a vivid brand colour on screen can print slightly duller.

What to do:

• Send us your Pantone codes. Put them in the file or in the enquiry form. We match Pantone as closely as CMYK allows on solid flat colour.
• Send vector artwork, not a website image.
• Ask for a free sample if you are ordering 20 or more, and check it against your brand book in daylight before we run the rest.

Gradients and blends have real limits in a small print area. If your logo depends on one, tell us early and we will be straight with you about how it will come out. Our artwork guidelines cover this in full.

Retail hires in waves: Christmas, stocktake, mid-year sale. Badge suppliers who charge setup per order make that expensive.

With us, setup is charged once and never again on a reorder where only the name changes. Your artwork stays on file, so a batch of Christmas badges in October costs the badges and nothing else.

The bigger saving is ordering to a price break. The steps are at 5, 10, 20, 50 and 100 badges. A store group placing one order of 60 pays $9.00 a badge. The same 60 badges ordered as six lots of 10 pays $10.00 each.

If you can forecast a season's hiring even roughly, order it in one go with a few spares.

It depends on what your team actually wears.

• Branded uniform shirts or polos: magnetic. It protects garments you are paying to replace, and badges move between shirts across a week without adding holes each time.
• Aprons, tabards or workwear: pin clips are fine. The badge lives on the apron and never touches anything personal.
• Staff in their own smart clothes: magnetic, without question.

Magnetic adds $2.00 per badge. Our fixings page has the full comparison, including where magnetic is the wrong answer.

Jewellery, fashion, homeware and showroom retail often want a badge that reads as more considered than a printed rectangle. A gold or silver metal backing frames the badge and lifts it noticeably in the hand.

Two things to know:

• It reduces the print area from 80mm x 30mm to 71mm x 19mm, so long role titles get tight.
• The surcharge slides with volume, from $5.00 each at 1 to 4 badges down to $0.50 each at 100 or more. At any real store-group volume it is close to free.

The clear resin dome is included either way.

If you are badging a chain, a few things make it go smoothly:

• One artwork, many names. Every badge is printed individually, so names, roles and store names can all vary within one order at no extra cost.
• Pack by store. Tell us and we will pack each store separately so nothing has to be re-sorted at the other end.
• Nominate one approver. Multi-store orders stall at proof approval more than anywhere else.

Our standard shipping rates cover a single address. For a split delivery across stores, get in touch and we will quote it.